Bivina

Bivina, proudly brewed in Vietnam by Heineken, is a locally rooted beer celebrated in coastal regions for its approachable taste and cultural grounding. Simple and familiar in design, it resonates with working-class consumers who value national pride, tradition, and community. More than just a drink, Bivina reflects Vietnamese identity and everyday moments, from casual gatherings to festive occasions, embodying the warm, communal spirit of coastal life.

The task is to modernize Bivina’s look—making it feel more premium while keeping the familiarity that makes it trusted. Iconic elements should be evolved to connect with both coastal and nationwide audiences, while the colour code must be sharpened for stronger distinctiveness, balance, and shelf impact.