WATSONS Naturals
Watsons, Asia’s leading health and beauty retailer with over 8,000 stores, relaunched its trusted house brand Naturals by Watsons to meet evolving consumer needs. Once anchored in earthy, muted “natural” cues, the brand risked feeling outdated in a market where shoppers no longer question if natural works—they want proof of how well it works. To stay relevant, the redesign positioned Naturals by Watsons at the forefront of the Natural x Science space, blending the power of botanicals with the credibility of advanced science to engage loyal customers and attract a younger, wellness-conscious audience.
Client
Watsons
Region
Hong Kong
Singapore
Malaysia
Scope
Concept
Pack Design
A bold green brand block now delivers strong shelf presence and cohesive identity, replacing the old beige palette. Clean sans-serif typography signals scientific precision, while vibrant botanicals, silver accents, and serum bubbles highlight efficacy-driven ingredients like retinol. Category banners and clear labeling improve navigation, while UV varnish enhances product cues.
The result is a modern, credible brand that redefines private-label design—reinforcing Watsons’ leadership in the Natural x Science space.