LUX Botanicals
With fragrance being a core part of their brand essence, LUX is known for infusing fine fragrances in all their products. In china, LUX BOTANICALS range has an all-natural ingredient and fragrance proposition. Each variant is created using sustainable ingredients that are colorant, silicone, and parabens-free. Competitors have started copying LUX BOTANICALS, adopting packs with an increased focus on lush botanicals. LUX BOTANICALS packaging needed to evolve so to drive fragrance, skinification, premium credentials further and stand out versus competition in order to be relevant for years to come, while keeping what is working right now.
Client
Unilever
Region
China
Scope
Primary packaging
E-Commerce
LUX Botanicals Advanced
Building on the success of the Botanicals relaunch, LUX needed to evolve its natural proposition into a skinification one—bringing a more scientific, premium edge while staying true to the Botanicals family.
The design stripped back abundant florals, replacing them with minimal, sophisticated flower depictions that feel more clinical and scientific. Premium finishes and a refined aesthetic elevated the pack, while fine fragrance remained at the heart. The result: a distinctive new range that signals advanced skinification, reinforces LUX’s perfume expertise, and expands the Botanicals story into a more modern, efficacy-driven space.
Taobao Experience
To convey the super-premium allure of LUX Botanicals Advanced on Taobao, a refined e-commerce journey was crafted where every visual asset told the story of advanced skincare science and luminous, crystal-clear skin. Chinese consumers were immersed in a world of potent ingredients, luxurious textures, and sensorial beauty—elevating LUX’s skinification proposition and transforming the product page into an indulgent digital ritual powered by science and sophistication.