Knorr Instant Noodles
In Pakistan, Knorr is known as the pioneers that brought instant noodles, teaching families to eat noodles for the first time. Today, the brand holds a dominant position in Pakistan's instant noodles market, capturing a 85% market share.
Client
Unilever
Region
Pakistan
Scope
Pack Design
Reclaim our position as a leader: Win hearts, minds, and plates with bigger flavours and bold attitude
The design challenge was to create a crave-worthy pack that attracts both loyal and younger consumers while enhancing Knorr’s recognition and distinction on shelf. The bold new visual world tells a story of joy, appetite, and irresistible taste at first glance.
Inspired by the iconic noodle bowl, the pack is reimagined with dynamism, richness, and appetite appeal. A unified design system features a larger, bolder Knorr logo, confident variant names, and an upward slant echoing the bowl’s angle for energy and movement. Layered graphics and flavour cues complete the experience—celebrating flavour, modernity, and the delicious promise inside every pack.
