Green Sands
First introduced in Indonesia as a "shandy", Green Sands was repositioned as a soft drink
that provides instant freshness, however few years later the brand was still perceived as an alcoholic drink.
Revamp the brand identity to appeal to a younger target group of non-alcohol drinkers was much needed.
Client
Heineken
Region
Indonesia
Scope
Consumer research
Brand identity
Primary packaging
Secondary packaging
A brand mark, primary and secondary packaging which bursts with flavour fusion appealing to younger consumers.
This fresh design allows the brand to maintain its well established awareness in a distinctive way while entering a new category.
To better understand what consumers value about Green Sands we partnered with the Indonesia team to conduct consumer workshops to identify the brand's sweet spot; The interconnection between consumers, brand value and soft drink category.
From this, ‘flavour fusion’ was pinpointed as the best proposition.
