LUX Core Plus china
FoIn China, LUX set out to pioneer a new era of functional fragrance — elevating body wash from simple cleansing to mood-enhancing rituals. The challenge: create a design that felt refreshing, joyful, and effortlessly youthful while staying rooted in LUX’s DNA of indulgent fragrance.
Client
Unilever
Region
China
Scope
Primary packaging
E-Commerce
The solution was a visual language that breathes energy and optimism. Hero ingredients are depicted with zesty vibrancy, framed by soothing gradients that evoke lightness and vitality. Bubbly textures shimmer in the background, echoing purity and freshness while revealing the liquid inside. The result is packaging that doesn’t just look beautiful but sparks emotion — transforming everyday bathing into an uplifting, sensory escape.
