CERADAN Brand Communication Campaign
Ceradan, founded in 2011, is a ceramide-dominant skincare brand trusted by dermatologists and paediatricians for sensitive and eczema-prone skin. Despite its clinical credibility, the brand was often seen as a niche treatment rather than an everyday skincare solution. To grow awareness and expand in key markets such as Singapore, Malaysia, and Vietnam, Ceradan needed to shift perceptions and strengthen its leadership in the skin barrier space.
Client
Hyphens
Region
Singapore
Malaysia
Vietnam
Scope
Brand Communication
Digital Assets
The challenge:
Drive demand for the flagship Skin Barrier Repair Cream
Attract new users from competitors
Establish Ceradan as the authority in skin barrier care
The Answer
The campaign built on Ceradan’s scientific equity by focusing on Balance and Protection, brought to life through bold key visuals showcasing its proprietary 3:1:1 Optimal Ceramide Science. Distinctive cues elevated the brand beyond clinical functionality:
Owning Pink – a standout colour block to enhance recognition
Aspirational Lifestyle – featuring talent to humanise the brand and show life beyond skin concerns
Establishing Superiority – highlighting advanced science and proven efficacy
The result was a distinctive communication platform that reinforced Ceradan’s authority, expanded its appeal, and positioned it as both a trusted treatment and a modern lifestyle brand.