SURF UK & OMO France Restage
Fragrance That Lifts More Than Just Stains
Surf & Omo go beyond clean — they’re mood-lifting, memory-making, scent experiences.
From fresh florals to juicy tropicals, each fragrance is crafted to spark joy and turn everyday
laundry into a moment of delight. Long-lasting scent meets powerful clean, across every machine
and temperature. Because great laundry should feel as good as it smells.
Client
Unilever
Region
UK / France
Scope
Concept development
Packaging design
Sparking Joy, One Wash at a Time.
To bring their fragrance-first story to life, Surf & Omo needed a design that didn’t just stand out — it had to spark joy. At the heart of the pack sits the logo, blooming into a vibrant burst of florals that rise to the cap, hinting at the scent explosion waiting inside. Inspired by the way fragrance can brighten a moment, we explored how joy looks, feels, and flows — turning scent into a visual experience that’s as memorable as the fragrance itself.
