LUX Mood Fragrance Premium Body Wash
To meet China’s growing demand for wellness and emotional care, LUX launched its first mood-uplifting premium body wash — designed for social-first shopping and co-created with influencers. Debuting on Douyin (TikTok), the packs were built for quick, impulse-driven appeal while connecting deeply to consumers’ emotional needs.
Client
Unilever
Region
China
Scope
Concept Development
Structural Recommendation
Pack Design
Each variant is designed to uplift moods through both scent and storytelling: Sun-kissed Adventure evokes carefree joy, Born to be the Light inspires empowerment, and Crushing & Blushing captures the thrill of first love. A glass-like bottle and polaroid-style tag amplify the perfume-like feel, making every product both personal and collectible.
Distinctive, premium, and mood-enhancing, this launch transformed LUX into a wellness-led beauty brand — proving how fragrance design can go beyond indulgence to spark positive emotions in everyday life.
