TUPPERWARE Home

The task was to craft the Tupperware Home brand identity, including its look, feel, and packaging,
while supporting the launch with vibrant digital assets for e-commerce, the website, and social media. We established a unique visual style with a sophisticated yet approachable handwritten typeface
and introduced a vertical tag for clear sub-brand differentiation. The playful and colorful packaging embodies the brand's friendly ethos, complemented by warm lifestyle imagery.