“SMILE” portfolio

The "Smile" portfolio within Unilever refers to a collection of oral care brands united by a shared mission: promoting healthy oral hygiene habits and making quality dental care accessible worldwide. This portfolio includes brands such as Pepsodent, Signal, P/S, Mentadent, Aim and Prodent. Design-wise, the Smile portfolio adapts to diverse markets by tailoring packaging to local preferences. In markets like Vietnam and Indonesia, where consumers are more ingredient-conscious, packaging emphasizes natural components prominently. In contrast, European markets prioritize efficacy cues, leading to a more premium aesthetic. This strategic design approach ensures that each product resonates with its target audience while maintaining the overarching mission of promoting healthy smiles.